Privacy policy

Last updated: [11/21/2025]

At Vanity Muse, we are committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website or make a purchase.

1. Information We Collect

We may collect the following types of information:

a. Personal Information

When you place an order or create an account, we may collect:

  • Full name

  • Email address

  • Phone number

  • Billing and shipping address

b. Payment Information

  • We do not store or access your full payment card details.

  • All payments are securely processed through trusted third-party payment providers.

c. Automatically Collected Information

When you browse our website, we may automatically collect:

  • IP address

  • Browser type & device information

  • Pages visited & time spent

  • Cookies & tracking data

d. Communication Data

If you contact us through email or WhatsApp, we may store:

  • Your messages

  • Contact details

2. How We Use Your Information

We use your information to:

  • Process and deliver your orders

  • Communicate updates about your purchase

  • Respond to customer inquiries

  • Improve website performance and user experience

  • Prevent fraud and ensure secure transactions

  • Send promotional offers (only if you opt-in)

3. Legal Basis for Processing (GDPR)

We process your data under the following lawful bases:

  • Contract – to complete your purchase

  • Consent – for marketing communication

  • Legitimate Interest – to improve our services

  • Legal Obligation – record keeping & compliance

4. Sharing Your Information

We do NOT sell or rent your personal data.
We may share your information only with:

  • Payment processors (e.g., Stripe, Shopify Payments)

  • Shipping companies/couriers

  • IT service providers

  • Fraud prevention partners

  • Legal authorities (if required)

All partners follow strict data protection standards.

5. Cookies & Tracking Technology

We use cookies to:

  • Improve website performance

  • Remember your cart and preferences

  • Analyse site traffic

  • Enhance shopping experience

You can disable cookies anytime through your browser settings.

6. Data Storage & Security

We store your data securely using:

  • Encryption

  • Secure servers

  • Access controls

  • Fraud monitoring

We retain your personal information only as long as necessary for business or legal purposes.

7. Your Rights (For UK/EU Customers)

You have the right to:

  • Access your personal data

  • Request correction of inaccurate information

  • Request deletion of your data

  • Withdraw marketing consent

  • Request data portability

  • Object to certain processing

To exercise your rights, email:
📩 support@vanitymuse.com

8. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices or content.

9. Children’s Privacy

We do not knowingly collect personal information from individuals under 16.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date.

11. Contact Us

If you have any questions about this Privacy Policy, contact us:

📩 Email: support@vanitymuse.com
📍 Location: London, United Kingdom